A VOICE FOR
YOUR VISION.

Partnering with multifamily marketing teams to move projects from idea to identity.

Let’s put your vision into words.

A headshot of Rachel Pierce, multifamily copywriter, brand strategist and translator

Meet Rachel.

I’m a wordworker focused on multifamily copywriting and brand strategy. I work with marketing and development teams to create premium residential brands that feel lived-in, not lab-made.

WHAT I DO

  • Multifamily branding and positioning

  • Copywriting for websites, leasing collateral and digital campaigns

  • Memorable headers, taglines and captions

  • Naming of properties, developments and creative projects

  • Audience insight and competitor analysis

  • Guidance on brand tone and territory

  • Voice development and brand storytelling

  • Brand positioning and creative brief development

BRANDING & COPYWRITING

  • French-to-English translation of business, marketing, tourism and technical content

  • Copyediting to refine tone, flow and consistency

  • Style guide and glossary development and maintenance

  • Localization to adapt messaging for English-speaking audiences

  • SEO/AIO editing to ensure accuracy, clarity and search visibility

TRANSLATION & COPYEDITING

PROJECTS & PLACES

WORDS AT WORK FOR…

Ready to word together?

I’d love to hear more about your project.
Use the contact form, or reach me directly at rachel@rachelpierce.com or 703.967.5648.